Foundational enhancements lead the way to an optimized user experience.
Focal Point Lights hired Melon to optimize their current website by auditing their SEO and analytics, stabilizing their environment, and redesigning key high traffic pages in order to increase site speed and improve the overall user experience.
The current FocalPointLights.com website was slow and frequently crashed, leaving users unable to find products, specs, and installation documents on the go. Key web pages did not showcase Focal Point Light’s agent partners and users were met with a clunky experience throughout the site, which did not reflect the Focal Point Lights brand. Focal Point Lights had a roadmap of updates that they wanted to complete but first, steps had to be taken by Melon to stabilize the current site and implement baseline updates that could be built upon as we improved the user experience.
Site speed started at 20 for desktop and 3 for mobile. After Melon optimized, desktop’s speed was 81 and mobile speed was 44.
Melon completed audits of the existing environment, SEO, google analytics, and site usability to determine the source of the issues and outline a clear path forward. Quick win projects emerged that could improve both the performance of the website and the user experience, while highlighting Focal Point Lights’ international reach. Melon optimized the overall speed of the website, moved the content to a CDN, and migrated the existing search tool to SOLR; which paved the way for us to redesign their Find an Agent tool, add agent profile pages, and implement advanced search functionality.
UX & Visual Design
Analytics and Data
Testing and Optimization
Maintenance and Enhancements
Melon updated search field functionality, which allows users to search within categories and view organized search results. Previously, all search results showed in a single list, relying on the user to understand that they were viewing a range of content types, such as cut sheets, instructional PDFs, blogs, or product pages, which resulted in increased task completion times and unnecessary confusion.
Search Results Wireframes
In the visual design stage, we updated the site header sitewide to include the search functionality, and made style updates to improve legibility of navigation items.
Search Results Visual Design
Melon the updated Find an Agent page, along with the newly added agent profile page. Because Focal Point Lights are sold internationally through agents, they wanted an easier way for users to find the agent operating in their project location, as well as showcase details about the agent.
Find An Agent Wireframes
Here are the final visual designs for the Find an Agent page (left) and the new individual agent pages (right).
Find An Agent Visual Design
Real-Time Operational Intelligence Build with Python and React
Melon and SentinelSix partnered to launch GuardianAngel, an end-to-end security solution built as native iOS and Android applications. GuardianAngel offers an easy to access SOS button, geo-location awareness, incognito mode to keep personal times personal, customized alerts, and email, chat, phone, and video emergency support. All of the data is organized and parsed into an easy to monitor React interface, allowing for immediate and precise response to any situation.