Salesforce is built on providing the eCommerce and CRM tools of the future, which means they’re constantly changing and evolving. New products are frequently introduced, and existing products are consistently improved. 

For Salesforce users, the downside of all this positive growth is keeping up with it. If you don’t know which resources to stay on top of in Salesforce, it’s easy to fall behind and in effect — not get the most out of your products.  

Below are some essential resources that will help you keep up with new Salesforce releases, and get the most out of the Salesforce products you already own. 

Personalized brand experiences have become an expectation for the modern eCommerce shopper. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business, and 94% of marketers agree that personalized brand experiences are critical to the current and future success of eCommerce companies.

Your company's ability to personalize the customer’s brand experience will largely come down to the quality of your eCommerce platform’s product offering, and the caliber of their machine-learning AI. 

It’s time. Your small-medium sized business needs a new eCommerce platform, but you’re unsure about who to go with. Here’s an in-depth breakdown for two of the most popular options, written by a team who has worked extensively with both platforms.